Casinos. Lotteries and drawings, as a way to attract customers to a casino. Part 2.
It is always desirable to make a drawing interesting, unusual and corresponding the historical reputation of luxury, characteristic of gaming-houses. But sometimes it is practically impossible to think of something new, then you have to adopt somebody's methods.
Casinos go too far sometimes, asking the finalists of drawings not only to guess the suit of a card, taken out of a log, but its rank as well, to become the winner of the cherished prize. But not everyone possesses supernatural abilities! Competitions should be accessible and have at least a probability of winning a prize regardless of its value, but not become ridiculous event which then will spread by rumours.
Encouraging prizes for participants were introduced in many establishments. Drawings even got the name of lossless lotteries. But for some reason it is not mentioned that only lucky participants whose tickets were taken out of lottery drum get encouraging prizes and the rest loose.
So "Joker's Garden" casino, in a small, but quite known town of Potsdam, when celebrating its second anniversary, found a good lure for gapers and players. There was not a croupier at roulette, but Federal Chancellor Gerhard Schroeder. Everyone breathless looked at him throwing a gold ball. Only a few guessed at once, that there was his look-alike, playing the role of the head of state and proudly walking around the establishment with security. There was a lot of money spent by the establishment, but it was worth it! And it is likely, that regardless of the result of the game people will share with others that they played not with anybody, but with Schroeder, and will show the pictures with chancellor to prove it. The casino becomes popular at least for some time.
Also in Europe many casinos use the reputation of number 13 or Fridays 13 and February 29. In Austria these days are called "Happy" in 12 large casinos, and most visitors come there exactly on these unhappy days. Every 13 guest participates in drawing of 1.300 euros, and every 13 winning chip is rewarded with the bottle of champagne.
In Europe there are so-called "Women's days" as well. It is well known, that mainly men visit a casino, and this action is directed to simplify mastering of unexplored area for women. Girls have exclusive privileges on this day. Consultants are at the playing tables ready to answer the most unbelievable questions on games. There is a drawing held for all the girls. In some gaming-houses it is possible to participate totally free.
American casino marketing is focused on Asians who are considered to be good and profitable players. Theme parties such as Vietnamese New Year on a lunar calendar or Chinese New Year are held in establishments. And drawings are held for this specific public as well.
Only those casinos that are non-standard and unusual attract customers' attention that is why every establishment must find its own style. Then it may have the leading positions at the market of entertaining business.
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