What You Don't Know About Affiliate Marketing is Costing You a Small Fortune
The majority of affiliates are frustrated in their attempt
to make any real money online. You've no doubt heard
that the affiliate route is the easiest way to get started...
AND it is! But, you haven't been told the whole truth. AND
it's not your fault.
Affiliate marketing is relatively painless and involves little
or no cost because...
You don't need a product of your own
You don't need to build a complicated website
You have no shipping or inventory costs
You don't handle credit cards or refunds
Then you're told all you have to do is promote your affiliate
link and refer people to a merchant site. You are rewarded
by getting a percentage of the profits. TRUE...
But, promoting your affiliate link is only the begining!
What you need to understand is that the critical element for
long-term success is to build an opt-in list of prospects.
Yes, prospects, they are not customers yet! It is these
"potential buyers" that you must form a relationship with
over time and who will purchase the products you
recommend. They will come to trust your recommendations
as you routinely follow up with your personal experience
with those products.
Avoid the mistake that 95% of affiliates make... assume
people will buy from you.
First, people do not give up
their hard earned cash easily or the first time they see
a product. Do you buy the first new car you see? Probably
not unless you're in despirate need. Online buying is no
different.
Second, people rarely make a major purchase from someone
they don't know or trust. You are merely one of millions of
affiliates trying to convince them that your product will
fullfill their needs.
The #1 mistake you can make is to send your prospects directly
to a merchant's website. Ponder this: You purchase advertising
or spend countless hours generating traffic from your promotional
efforts and you send those prospects straight to a merchant's
site. You have just lost them forever if they don't buy!
If they do buy, you just got lucky with a commission. But you're
still flushing a lot of potential cash down the toilet!
That is precisely why you need to get people to opt-in to YOUR
list first. You'll be able to recommend products and follow up with
multiple offers days, weeks and even months later. You'll actually
enjoy the lifetime value of turning prospects into YOUR customers!
If you do not build your list, you cannot build your business...
you're only building someone else's!
The key to affiliate success is to...
Drive traffic to your lead capture page
Convince those prospects to opt-in to your list
Follow up through email campaigns
PREsell your prospects with quality content and personal
recommendations
The long term profit potential of your business relies on repeat sales
from some of the same satisfied customers. Any successful off-line
business already knows this... Wal Mart, Walgreens, Trader Joes.
Your online business is no different!
Maximizing your promotional efforts in this way will pay huge dividends
for years to come. Visit http://www.needsuccess.com for your Free Report
on how to effortlessly create your own automated marketing strategy.
Jeff is a retired clinical psychologist now helping new affiliates sort out the get-rich-quick hype from true, income producing strategies. Visit: http://www.needsuccess to begin your profit journey today.
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