A Specific Goal is an Effective Goal
One of the biggest mistakes you can make in your business is in the way you set your goals. To say "our goal is to increase sales" is too vague and ambiguous. You need to get down to specifics so that you have something tangible to act on. Only in this way can you accomplish your goals successfully and know when they have been achieved.
The fact of the matter is that goal setting is not as effective when done in ambiguous terms. Specific business goal setting requires that you follow certain steps to determine exactly what your goal is in measurable terms. Just saying you want to increase sales is not enough. It is too vague to really be an effective goal.
It involves establishing a quantifiable result, and defining it. So you know when you've achieved your targets. So you could set a specific goal of increasing your customer by 25% in the nest six months, for example. Or increase profits by 30% in the next twelve months. These goals are specific and provide a way to quantify and measure your results.
Make sure, however, that your specific goals are attainable. In your first year of business you might not be able to achieve 50 people per day. It may take a couple of years to get to a point where 10% sales increases over the year is a feasible goal. You should be able to set reasonable goals that you can hope to achieve.
On the other hand, don't sell yourself short. Setting goals that you know you can achieve easily are not a challenge nor do they motivate you to work hard. Set a goal that causes you to have a couple of sleepless nights! The next time around, you will be inspired to set even more ambitious goals.
Your plan of action is an important part of the whole process. It is best to break up your main goal into several, smaller goals. This makes the task ahead look less daunting and staff morale will remain high throughout the project. You should devise a specific plan for each goal such that put together, your ultimate goal is achieved.
If you set an effective, specific business goal, you will have a clear vision of what you want to achieve and chances are your business will thrive. Most businesses collapse within the first five years which is why you should devise a five year plan which consists of a range of specific goals. Without a specific goal and plan, your business will be doomed to failure from the start.
No matter what your goal is, you can achieve it if you make it specific. Specific business goal setting is a process that can help you achieve success. But the most important key is to write your goal down. That way you have something tangible to look at. Also write down you plan so that you have a road map to follow. Goals that are not written down most often do no get accomplished. Set your specific goal, write it down, and start achieving success.
About the author: Vlad Ehrsam is the chief writer at Full Info on Business, there's a wealth of knowledge on the website, plus their free newsletter is well worth signing up for too.
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