Tell your potential customers in your ad copy
Tell your potential customers in your ad copy that you will donate a percentage of their purchase price to a specific charity. This will show them you really care about people. They may just buy your product so their money will go to the charity. For example, you could say, "I will donate .75 cents from each order to the (name) Foundation."
Ask your potential customers plenty of ‘yes’ and ‘no’ questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product. For example, you could say, "Do you want to get out of debt?” “Do you want to have financial security?"
Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy, the greater chance of them purchasing. You could also have them find hidden links, hidden graphics, etc.
Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift-wrapping, etc. For example, you could say, "Free gift-wrapping to the first 1000 people who order." Another example, "Free shipping to anyone who orders before (date)."
Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc. For example, on the web no one really knows if you’re a one-man business or huge corporation, unless you tell them. Just design your web site to look professional.
Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily. For example, you could say, "Please fill out all of the order form below. We accept all major credit cards and online checks. Please click the "Order" button only once. You don't want to get double charged."
Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free gifts, bonus points, etc. For example, if you give your customers points every time they buy something, they will start collecting them and buy more things. They will want to save up enough points to get a free product.
Tell people about your site whenever you get a chance. Those people will tell other people and so on. It's a cheap way to multiply your advertising. For example, if you’re at a grocery store, mention it to people you talk to; the check clerk, the bag boy, etc. Every little bit helps.
Write and send press releases for your web site. Use strong headlines, make it newsworthy, and tell the journalist why their readers would like it. You could increase your chances of getting your release read or published by communicating with editors regularly and creating a professional friendship with them.
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